East London

East London Bus & Coach Company Limited, trading as Stagecoach London, is a bus company operating in East London. The East London brand is a subsidiary of Stagecoach London and operates services under contract to Transport for London. Branding was changed from East London to Stagecoach in 2010. The company operates eight depots. History On 1 April 1989, London Buses was divided into 11 separate business units, one of which was East London. In 1994, it was sold to Stagecoach and renamed Stagecoach East London. In November 2000 Stagecoach consolidated its London operations under the Stagecoach London brand. In August 2006, Stagecoach sold its London bus operations to Macquarie Bank. The new owner restored the East London name and Thames sailing barge logo. In October 2010, Stagecoach reacquired its old London operations with East London once again rebranded as Stagecoach London. Livery When privatised East London had a red livery with a grey skirt. This was replaced by Stagecoach's standard bus livery of a dark blue skirt and orange and light blue swirl at the rear with the standard white replaced by red to conform with a contractual requirements for London buses to be 80% red. After the sale to Macquarie Bank, an all red livery was introduced.