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Overview
Zen is a personal recommendations service created by Yandex that uses machine learning technology.
In September 2022, Yandex sold the service to VK.
Zen creates a feed of content that automatically adjusts to the interests of a user. The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.
The average monthly site traffic is around 59 million people.
