Dragons' Den

Dragons' Den is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it is known as The Tigers of Money, a pun on "The Tiger of Malaya", which was the nickname of WWII general Tomoyuki Yamashita. The format was created and is owned by Nippon TV and is distributed by Sony Pictures Television. Local versions of the show have been produced in over 40 countries, as well as one for the Arab world; in some countries, more than one version has been aired. The first version to air outside of Japan was the British programme Dragons' Den, which launched in 2005; in the several years afterward, most versions named themselves Dragons' Den or variations thereof, though some also used other animals in the title, such as lions. Since the launch of the U.S. version of the show, Shark Tank, in 2009, many versions have been named Shark Tank or variations thereof. In versions where the name of the show contains a creature's name, the investors are referred to by that name. The Israeli version of the show, HaKrishim ("The Sharks"), was the first to use the "shark" moniker, during its launch in 2006. Format The contestants are usually inventors, product designers, or service operators who have what they consider to be a viable and potentially very profitable business idea, but who lack funding and/or business acumen. They pitch their idea to five rich entrepreneurial businesspeople, who in most iterations of the show are referred to as "dragons", "tigers" (in the original Japanese show), "lions" or "sharks". Before the show, the contestants have named a specific amount of money that they wish to get along with a percentage in the business that the contestant is offering to sell to the investors. The rules stipulate that if they do not raise at least this amount from the dragons, they get nothing. In return, the contestant gives the dragons a percentage of the company's capital stock, which is the chief point of negotiation. The program does not show the entire pitch as scenes are selected and edited from the episode due to time constraints. The dragons probe the idea further once the contestant has made the presentation.