Overview
"Ditto" is a song by South Korean girl group NewJeans, taken from their single album, OMG (2023). ADOR, an independent division of Hybe Corporation, released the song for download and streaming on December 19, 2022. Producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with the Black Skirts, Oohyo, and NewJeans member Minji.
With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. Music critics described the production as wintry, and the lyrics are about reminiscing a platonic love. Shot in Daegu, South Korea, the music video depicts NewJeans as high-school students recording their daily lives. In mainstream publications' reviews, music critics praised the minimalist production of "Ditto" and deemed it a refreshing alternative to the maximalist sound that had saturated the K-pop market. The song ranked 19th on Rolling Stone's 2023 list of the 100 Greatest Songs in the History of Korean Pop Music, becoming the most recent entry.
In South Korea, "Ditto" topped the Circle Digital Chart for a record-breaking 13 weeks, longer than any other song in the chart history. It peaked at number eight on the Billboard Global 200; topped the charts in Indonesia, Singapore, Taiwan, and Vietnam; and reached the top 10 in Japan, Hong Kong, Malaysia, and the Philippines. Both the Korea Music Content Association (KMCA) and the Recording Industry Association of Japan (RIAJ) certified "Ditto" platinum for surpassing 100 million streams in respective countries.
Background and release
South Korean girl group NewJeans released their first eponymous extended play (EP) in August 2022 to commercial success and critical acclaim. The EP topped South Korea's Circle Music Chart, selling 311,200 copies in its first week.
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