Dia

Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish multinational hard-discount supermarket chain founded in 1979. DIA is the largest franchiser company in Spain and the fourth largest food sector franchiser in Europe. The Company operates under DIA brand in Spain, Argentina and Brazil and under Minipreço brand in Portugal. It has also operates 1.051 Clarel beauty stores in Spain. At the end of 2021 it had 5.937 stores, of which 2,738 in Spain, 499 in Portugal, 912 in Argentina and 737 in Brazil, 46 distribution warehouses and approximately 38,573 employees, with a turnover of 6.6 billion Euros. Dia also markets up to 7,500 Dia branded products internationally. History Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale. The DIA chain was created in Spain in 1979 with the opening of its first store on Calle Valderrodrigo 10, in the Madrid urbanization of Saconia. In the 1990s, international expansion began with the acquisition of Minipreço in Portugal in 1993. It was followed by first Dia stores in Greece in 1995, in Argentina in 1997 and in Turkey in 1999.