Desiree Gruber

Desiree Gruber (born June 25, 1967) is an American television producer and entrepreneur. She was the executive producer of the fashion reality television competition Project Runway and the co-creator of Theodora and Callum, "an accessories-based line inspired by world travel." She is also the founder and CEO of a production company, Full Picture. Early life and career Gruber was born on June 25, 1967, in Miami, Florida. In an interview with Daily Front Row, Gruber said that her father was a businessman and a green beret and he had her enrolled in ROTC when she was in college, which helped her build leadership skills. She started her professional career as an assistant in the A&R department for EMI Records in 1989, and as the general assistant on the New Music Seminar in 1990. In 1991, she joined the marketing agency Rogers & Cowan as an assistant publicist, later promoted to director of entertainment, and eventually to vice president of entertainment in 1997. During her time there, she helped in the publicizing and branding of Victoria's Secret, The Limited Inc., and Elite Model Management. She also worked on U2's PopMart Tour and Miramax Films. In 1995, she produced the inaugural Victoria's Secret Fashion Show and has since produced the annual events for over 20 years.