Overview
Desigual; Catalan: ); meaning "unequal, uneven") is a Spanish fashion label. The company was founded by Thomas Meyer in 1984, and is headquartered in Barcelona, Spain. As of 2022, it had a presence in 109 countries, with different distribution channels and several partners.
History
In 1983, founder Thomas Meyer designed a jacket made from scraps of second-hand jeans, then known as the "Iconic Jacket". The following year, he launched the brand Desigual. The idea came from Spanish filmmaker Isabel Coixet. In 1986, the company opened its first own store in the harbor of Ibiza and included its first logo – a graphical representation of a naked man and woman holding hands – designed by Peret.In 2011, Desigual started collaborating with French designer Christian Lacroix.
In 2012, the company officially opened its headquarters in the neighborhood of La Barceloneta in Barcelona, a glass building designed by Ricardo Bofill with 24,000 square meters of floor space distributed over six stories, which required an investment of 50 million euros. Desigual then joined the Textile Exchange. In 2015, it inaugurated its logistics center in Viladecans.
In 2019, the company redefined its products, including new materials, patterns and designs, in an effort to expand its audience and incorporate new generations.
From Wikipedia (CC BY-SA 4.0).