Overview
Deliverance is the third studio album by American singer Joi Cardwell. It was released on April 4, 1999, by Cardwell's independent recording label No-Mad Industries. The album contains slow and midtempo pop and R&B ballads.
Recording and production
After the conclusion of her tour in 1997, Cardwell began working on her third album which she would self-produce. She worked with her previous collaborator James Preston who played keyboards on two songs; "Sunshine" and "Love Lost". She also worked with recording engineer Konrad Carelli, who worked with Cardwell on her previous album, Joi Cardwell.
Release and promotion
Following her departion from Eightball Records, Cardwell decided to start her own recording label called No-Mad Industries. She also secured a distribution deal with WEA's Sumthing Distribution to distribute Deliverance. The album was released on April 4, 1999, in North America. The album was only distributed through in compact disc format as opposed to her previous albums, which were distributed in many other musical formats.
"Last Chance for Love", self-produced by Cardwell, was released on April 8, 1999, as the album's lead single. The song peaked at number 17 on Billboard'''s Hot Dance Music/Club Play. The song won Best Dance Song at the GLAMA Awards in 2000.Published by Nielsen Business Media, Inc. (2000, May 13). Multiple GLAMAs Go To 'Hedwig,' 'Out' Artists Ndegeocello, Hentges. Billboard, Volume 112: No. 20, Page 16. Retrieved from https://books.google.com
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