DAX is a chain of 25 beauty and variety stores in Mexico based in Tijuana, Baja California, the country's sixth largest metropolitan area. The stores are modeled along the United States model of large pharmacies such as CVS or Walgreens, selling cosmetics, beauty supplies, and a limited range of kitchen supplies, decorative accessories, small appliances and electronics. DAX states that it is targeted at women. It can be characterized as a variety store, beauty store, and pharmacy.

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Overview

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