COS is a fashion brand part of the H&M Group. Parent company H&M owns retail brands including H&M, Other Stories, Monki, Arket. Positioning The brand is described as "creating contemporary minimalist collections for mid-range prices" for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products. The brand's marketing strategy has long sought to associate it with art and design.

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