LifestyleRecord Heat Sparks Surge in Men's Hair Removal
Vogue Business notes a shift toward preventive hair care with UV protection, anti-frizz, and scalp-focused routines as consumers seek lasting solutions over quick fixes. In Japan, record summer heat is driving a surge in men visiting grooming clinics for body hair removal beyond the face, as shorts become common and campaigns push cooler clothing, leading to crowded appointments and a broader focus on comfort and hygiene.
