Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.

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Not who you're looking for? Others named Close-Up: photography and film term referring to framing a shot · 1948 film by Jack Donohue · 1990 film by Abbas Kiarostami · The non-fiction book