Overview
Canal 4, previously known as Monte Carlo Televisión, is a television station located in Montevideo, Uruguay. Owned by Grupo Monte Carlo, it is the second oldest television channel in the country, beginning its broadcasts on April 23, 1961. Canal 10 started on December 7, 1956. Canal 12 was the third channel, May 2, 1962, and Canal 5, state-owned, was the last station to start broadcasting, on June 19, 1963.
This TV station, originally named Monte Carlo Televisión Canal 4, was initiated by Carlos Romay, entrepreneur who had founded Radio Monte Carlo in 1924, and his wife, María Elvira Salvo, whose family had built the iconic Palacio Salvo in Montevideo.
In 1961, from a set that was built in downtown Montevideo, at exactly 9 p.m., Uruguayan viewers had the chance to tune Casino Monte Carlo, a variety show that became the first program to be aired in the new station.
After almost 5 years of having only one station in the Uruguayan TV market, Canal 4 decided to launch by investing heavily on regional stars and international TV series. In addition, Canal 4 introduced videotape machines in the Uruguayan television industry. Before that, because of the absence of such equipment, all programming was live, including the commercial breaks.
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