Champagne

"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002. Plot The advertisement opens in a delivery room, where a mother attempts to deliver a baby. However, the baby flies out of the mother into a window and begins hurling through the atmosphere. Throughout the advertisement, the baby rapidly ages, eventually becoming an old man. In the final shot of the advertisement, the old man lands in his own grave in a cemetery. Afterwards, the advertisement flashes the text "Life is Short. Play More. Xbox." Production Background The advertisement was created to promote the European launch for Xbox on 14 March 2002. The advertisement was part of the "Play More" campaign, which was linked to the website "playmore.com", which consisted of about 25 flash games, TV ad previews, exclusive viral clips, and downloadable screensavers. The "Play More" campaign appeared in 16 European countries. Other advertisements created for the "Play More" campaign included "Mosquito", which featured the tagline "Suck less, play more".