Boost Mobile

Boost Mobile is an Australian mobile virtual network operator which offers wireless services on the Telstra network. History Boost Mobile was founded by Peter Adderton in Sydney, Australia in 2000. Optus began licensing the Boost Mobile brand that same year. In 2012, Optus ended its business relationship with Boost; they subsequently switched resell access to the Telstra network, with Telstra reportedly "looking to chase the youth market". In January 2013, all existing Boost customers were converted to Optus customers and continued to receive services on the Optus network. That March, Boost Tel began to offer products and services under the Boost Pre-paid Mobile brand as a mobile virtual network operator (MVNO) hosted on the Telstra Next G network. It is the only Telstra MVNO with access to the full Telstra mobile network across regional/rural Australia. Marketing Boost has consistently marketed itself through sponsorship and promotion of sporting events, and lifestyle-oriented marketing primarily through social media. The company has continued to target its brand and products at younger demographics; "Since Boost Mobile began in August 2000, we’ve been focussed on keeping Aussie youth connected."