Betches

Betches (originally Betches Love This) is a digital media company started by Aleen Dreksler, Jordana Abraham, and Samantha Sage. Originally started as a website, the company now includes a webpage, social media accounts, several podcasts, a national comedy tour, merchandise, and three best-selling books. History The Betches Love This website began in February 2011 and was authored by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. Each of the three women invested $1,500 into the company. They chose the name "Betches Love This" because they heard young women saying the word because they did not want to be called a bitch. Betches Love This was shortened to "Betches" as the brand developed into a larger humor category discussing topics such as celebrities, health and fitness, politics, and TV and movie recaps. The Betches put forth multiple social media posts a week for their fans. The three women claim to "say what people are thinking about the world, but no one's said out loud." Betches has been called the female counterpart to the bro fraternity culture by The New York Times. The three co-creators have been labeled as authors, entrepreneurs and humorists by Dan Rather. The three women behind Betches have stated that they support a mantra of "not taking yourself too seriously and being confident in who you are." A 2015 Vogue article discussed the impact a Betches advertisement has on a product or service, as their following is "obsessive" and their page has been named as one of the top accounts to follow by Harper's Bazaar and Rolling Stone. In 2011, while seniors at Cornell University, Jordana Abraham, Samantha Fishbein, and Aleen Kuperman created Betches in the form of a WordPress blog. They targeted women that were "'edgy, speak their minds, and unapologetic in regards to their beliefs and opinions'" The blog was first designed to counteract the male humor that was receiving a high level of attention from young men. The humor of the three women was targeted towards the "anti-alphamale", while also making jokes towards the "nice girl" via their discussions on celebrities, fashion, and relationship advice. Currently, Betches post on beauty, lifestyle, career, horoscope, and many others.