Annabelle

Annabelle is a Swiss women's fashion magazine published in German language. The magazine also covers feminist issues and initiated several campaigns about improving women's social status. It is called the Marie Claire of Switzerland. Its headquarters is in Zurich. History and profile Annabelle was established in 1938, and the first issue was published on 1 March 1938. The idea to launch Annabelle was developed by the publishers Karl von Schumacher and Manuel Gasser. The founder and the launching editor was Mabel Zuppinger, an Austrian woman living in Zurich. She edited the magazine until 1959. In the 1970s Annabelle was part of the Jean Fray SA which also owned the weekly newspaper Die Weltwoche. The magazine was part of and published by Tamedia until October 2019 when it was sold to Medienart. It was published monthly, later increasing its frequency to weekly. The target audience of the magazine is women living in German-speaking Switzerland. Although Annabelle is a women's fashion magazine, it also has a long history of covering political and social issues, including feminism. Initially, the magazine was a regular publication for housewives. During the 1940s and 1960s it covered articles on the growing consumer industry and at the same time it supported the education of girls. In the next decade it extensively featured articles related to the problems of working women as well as divorce and sex-related problems. In the 1980s the magazine specifically targeted young, active, and energetic women who were emancipated, but feminine.