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Adam Mosseri

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Adam Mosseri

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Photo: Anthony Quintano from Mount Laurel, United States / Wikimedia Commons (CC BY 2.0)
Instagram wordmark refreshed, global rollout underway
Instagram has rolled out a refreshed wordmark and broader brand identity to look cleaner and more modern while preserving the familiar script, with updates spreading globally through 2026 and beyond across typography, motion, and interface systems. The refresh includes new typefaces and continued use of the platform’s gradient, reflecting a broader move toward modular, scalable visual identities across its apps and communications.
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Adam Mosseri is an American businessman and the head of Instagram. He formerly was an executive at Facebook, which owns Instagram.

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