ReGenesis

ReGenesis is a Canadian science-fiction television series produced by The Movie Network and Movie Central in conjunction with Shaftesbury Films. The series, which run for four seasons from 2004 to 2008, revolves around the scientists of NorBAC (North American Biotechnology Advisory Commission), a fictional organization with a lab based in the city of Toronto. The organization investigates problems of a scientific nature, such as bioterrorism, mysterious diseases, or radical changes in the environment throughout Canada, the United States, and Mexico. NorBAC is headed by David Sandström (played by Peter Outerbridge), the chief scientist, and molecular biologist. Through this character, the show often addresses topical social, political, and ethical issues related to the science at hand. The series was originally broadcast on The Movie Network and Movie Central, with rebroadcasts on Global and Showcase in Canada. Internationally it can be seen on FX in the United Kingdom, The Science Channel, Halogen TV and in syndication at CW Plus in the United States, and FX Latin America in Mexico; as well as numerous broadcasters in Europe and Asia. International distribution is handled by Oasis International. , the show can also be seen on Hulu. , ReGenesis is available on The Roku Channel. Aled Edwards, the scientific consultant for the series, is a noted Canadian molecular biologist, and the director of the Structural Genomics Consortium. Interactive and other media ReGenesis has been an international pioneer in integrating interactive media elements into the series. The first successfully deployed alternate reality game paired with a major television broadcast is called the ReGenesis Extended Reality and was created by Xenophile Media in association with Shaftesbury Films. It won the Canadian New Media Award for Best Cross-Platform project of 2004 and an FITC Design & Technology Award for Excellence in Convergence. In 2006 the alternate reality game won the Banff World Television Festival Award for Interactive Television, a Gemini Award for Best Cross-Platform, and in 2007, an International Emmy for Outstanding Interactive Program. An exploratory game, the ReGenesis Extended Reality draws viewers into a conspiracy and mystery that weaves in and out of the TV series, using the internet, email and other media to immerse the viewer, blurring the line between fiction and reality.