On Cinema

On Cinema (also called On Cinema at the Cinema and On Cinema! and More in the Morning for the video series) is an American comedy web series and podcast starring Tim Heidecker and Gregg Turkington. The duo appear, using their own names, as a pair of hapless movie reviewers to promote new film releases. The show started as an independently released podcast from 2011 to 2013, before being picked up as a professionally produced web video series by Thing X in 2012, continuing after the site merged with Adult Swim's website in 2013. The show moved to HEI Network, an independent service, in 2021, with funding given by user subscriptions and special event ticket purchases. On Cinema at the Cinema is the hub of a 'fictional universe' that includes the podcast, 13 seasons of the video series, yearly live Oscar specials, a spin-off limited series entitled "The Trial", the spin-off series Decker, a movie review app, an On Cinema Live! tour, and a film entitled Mister America. On Cinema also features myriad guest actors, some of whom play fictionalized versions of themselves, most notably Joe Estevez and Mark Proksch. The show and fictional universe have a dedicated cult following of fans who play along with the storylines via social media, often taking sides as "Timheads" or "Greggheads", or "Unityheads" for those that do not take a side. Heidecker and Turkington also started Decker-Con, where they appear in character and interact with fans. Premise Early podcast episodes of On Cinema were usually no longer than one or two minutes. Heidecker and Turkington would "review" films without actually providing any meaningful information or critical insight. With the video series, Tim and Gregg start using a rating scale of "bags of popcorn" ranging from 0–5. While Gregg respects the limit of five, Tim often goes overboard giving "6 bags" or dozens more, creating tension with Gregg. Almost every film gets a score of "5 bags"—known as a 'five-bagger'—or higher from both reviewers.