Levi Roots

Keith Valentine Graham (born 24 June 1958), better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef, author and businessman currently residing in Daventry, in Northamptonshire. According to the Sunday Times Rich List, Roots is worth an estimated £30m. Background Roots was born in Clarendon, Jamaica. He was raised by his grandmother after his parents moved to the United Kingdom, until he joined them at age 11. He was raised as a Christian, but converted to the Rastafari faith aged 18. Music Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998. He was a friend of Bob Marley when he resided in the UK and performed "Happy Birthday Mr. President" for Nelson Mandela in 1996 on his trip to Brixton. He gained widespread fame after appearing on the UK television programme Dragons' Den in 2007, where he gained £50,000 funding for his Reggae Reggae Sauce. Reggae Reggae Sauce Levi Roots' Reggae Reggae Sauce is a jerk barbecue sauce. In 2006, 4,000 bottles of the sauce were sold at the Notting Hill Carnival.