Overview
Badabun Network is a Mexican audiovisual production company that creates digital content, primarily on YouTube. Badabun began in 2014 as a YouTube channel that uploaded videos such as top-ten lists and "street surveys" of members of the public, which often contained an element of humor. In subsequent years, Badabun rapidly rose in popularity as many Internet celebrities shared and discussed its content. It has created several video series, including Atrapando infieles, Entrevistamos A, Mansión del influencer, and Exponiendo infieles, the last of which is one of their most popular productions. They have had internet personalities such as Alex Flores, Daniel Alfaro, and Lizbeth Rodríguez partner with their channel. In the 2019 edition of YouTube's video series YouTube Rewind, Badabun was listed as the most popular Spanish-language channel on the site.
Badabun has received a lot of criticism, because their content has been described as "sensationalistic" and "false", and because Badabun employees have come forward with allegations of workplace harassment, sexual harassment, and homophobia within the company.
History
Badabun was founded in 2010 by six law students from the Autonomous University of Baja California, including Ever Rafael Bojórquez Ibarra, Lizbeth Elorza Soriano, Marco Antonio Zuno Sierra, Ricardo Morales Jimenez and the former CEO of the company, César Morales Jimenez. Originally, they were considering creating a mobile app that would allow users to locate lawyers via geolocation in order to have their questions about legal issues answered, which the creators dubbed "an Uber for lawyers". However, the project failed due to a lack of funds and interest. Three years later, Morales was creating a blog about historical events, which did not interest viewers. His first post to become viral was an article titled "Seven things you didn't know about El Chapo". Soon, some of his other articles also became successful. During that time, the Badabun company was focused on helping users monetize Facebook pages, and teaching them how to earn money online. In spite of this, the founders noticed that their videos tended to gain more attention than the articles, and in 2015 they decided to exclusively generate video content. Shortly after the site began to obtain attention online, radio host Víctor González joined the Badabun team, becoming the new face of the company's channel.
From Wikipedia (CC BY-SA 4.0).