The Yellow Book

The Yellow Book was a British quarterly literary periodical that was published in London from 1894 to 1897. It was published at The Bodley Head Publishing House by Elkin Mathews and John Lane, and later by John Lane alone, and edited by the American Henry Harland. The periodical was priced at 5 shillings (£, ) and lent its name to the "Yellow Nineties", referring to the decade of its operation. Significance The Yellow Book was a leading journal of the British 1890s; to some degree associated with aestheticism and decadence, the magazine contained a wide range of literary and artistic genres, poetry, short stories, essays, book illustrations, portraits, and reproductions of paintings. Aubrey Beardsley was its first art editor, and he has been credited with the idea of the yellow cover, with its association with illicit French fiction of the period. He obtained works by such artists as Charles Conder, William Rothenstein, John Singer Sargent, Walter Sickert, and Philip Wilson Steer. The literary content was no less distinguished; authors who contributed were: Max Beerbohm, Arnold Bennett, "Baron Corvo", Ernest Dowson, George Gissing, Sir Edmund Gosse, Henry James, Richard Le Gallienne, Charlotte Mew, Arthur Symons, H. G. Wells, William Butler Yeats and Frank Swettenham. Though Oscar Wilde never published anything within its pages, it was linked to him because Beardsley had illustrated his Salomé and because he was on friendly terms with many of the contributors. The magazine is also alluded to across his literature. In Wilde's The Picture of Dorian Gray (1891), a major corrupting influence on Dorian is "the yellow book" which Lord Henry sends over to amuse him after the suicide of his first love. In The Picture of Dorian Gray, the "yellow book" is understood by critics to be À rebours by Joris-Karl Huysmans, a representative work of Parisian decadence that heavily influenced British aesthetes like Beardsley. Such books in Paris were wrapped in yellow paper to alert the reader to their lascivious content. It is not clear, however, whether Dorian Gray is the direct source for the review's title. A covert allusion to the “Yellow Book” can also be found in Wilde’s drama, An Ideal Husband (1895). The character Mrs Cheveley states that she has “never read a Blue Book. I prefer books … in yellow colours.” This remark also appears to contrast the statistical and informational blue books almanacs with the artistic and literary “yellow” books of the 1890s.