Shore Fire Media

Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture. According to Variety, at 21 nominations, Shore Fire Media had the largest number of Grammy Award nods of any public relations firm for the 60th Annual Grammy Awards in 2018. In 2023, Shore Fire's clients had 43 Grammy nominations. History Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant. Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity. In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue. She has had a long-standing relationship with musician Bruce Springsteen as his publicist. While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.