Re-cut trailer

A re-cut trailer, or retrailer is a mashup video that uses footage from a movie or its original trailers to create a completely new context or one different from the original source material. The mashups are parody trailers that derive humor from misrepresenting original films: for instance, a film with a murderous plot is made to look like a comedy, or vice versa. They became popular on the Internet in 2005. Creation The making of retrailers became possible with the availability of consumer-level digital video editing suites. The more sophisticated of these allow the editor to separate the audio and video tracks of a clip, allowing the original score or soundtrack to be removed — these contribute most to a scene's tone—and replaced with another. By placing clips of different characters (typically closeups) together in sequence, a relation between them may be implied, regardless of where each character is actually situated within their respective movie. All that remains is to include certain conventions such as voice-over narration, titles and credits, and the familiar MPAA rating system copy (the white-on-green introductory screen). History The earliest identified re-cut trailer debuted in December 2003, named Kill Christ, created by an NYU film student. It mocks the films Kill Bill: Volume 1 and The Passion of the Christ. In 2005, the format started to gain popularity with Robert Ryang's re-cut of The Shining, which made the horror film appear to be a light-hearted family comedy drama about father and son bonding, adding voice-over narration and Peter Gabriel's song "Solsbury Hill" to augment the re-edited footage. Ryang had made the re-cut trailer as part of a contest for the Association of Independent Creative Editors from post-production house P.S. 260 in New York City, with his entry winning. After it was published to the Internet, it jump-started the popularity of re-cut trailers for the internet community. Soon after the Shining retrailer took the Internet by storm, Emerson College comedy troupe Chocolate Cake City created a re-cut trailer for the Back to the Future films, portraying the films' characters in a romantic homosexual relationship akin to the one by the main characters in the film Brokeback Mountain. The retrailer primarily used clips from Back to the Future Part III, which was set in the Wild West of the 19th century.