Moondog Coronation Ball

The Moondog Coronation Ball was a concert held at the Cleveland Arena in Cleveland, Ohio, on March 21, 1952. It is generally accepted as the first major rock and roll concert. Background Alan Freed "had joined WJW [-Radio] in 1951 as the host of a classical-music program, but he took up a different kind of music at the suggestion of Cleveland record-store owner Leo Mintz, who had noted with great interest the growing popularity, among young customers of all races, of rhythm-and-blues records by black musicians", according to the "History" website. Mintz decided to sponsor Freed's three hours of late-night programming. Once they saw the popularity of the program increase, they decided on holding a live dance event featuring some of the artists whose records were appearing on Freed's show. Concert The concert was organized by Freed (a disc jockey and considered to have popularized the term "Rock and Roll" at WJW-Radio), along with Lew Platt, a local concert promoter, and Freed's sponsors, including Mintz, owner of the Record Rendezvous store. The concert featured Paul Williams and the Hucklebuckers, and Tiny Grimes and the Rocking Highlanders (an African American instrumental group that appeared in kilts). Also on the bill were the Dominoes, Varetta Dillard and Danny Cobb.