Overview
KFDX-TV (channel 3) is a television station licensed to Wichita Falls, Texas, United States, serving as the NBC affiliate for the western Texoma area. It is owned by Nexstar Media Group alongside low-power MyNetworkTV affiliate KJBO-LD (channel 35); Nexstar also provides certain services to Fox affiliate KJTL (channel 18) under joint sales and shared services agreements (JSA/SSA) with Mission Broadcasting. The three stations share studios near Seymour Highway (US 277) and Turtle Creek Road in Wichita Falls, where KFDX-TV's transmitter is also located.
KFDX was the third station to sign on in just over a month in the Wichita Falls, Texas–Lawton, Oklahoma market and the second in Wichita Falls itself. An affiliate of NBC and ABC at launch, it became a sole NBC station when KSWO-TV in Lawton, also an ABC affiliate, added Wichita Falls to its primary coverage area in 1960.
History
Early history
On May 19, 1951, Wichtex Radio and Television—a locally based company managed under the direction of Darrold A. Cannan, Sr. and Howard Fry and the owner of KFDX (990 AM)—submitted an application to the Federal Communications Commission (FCC) for a construction permit to build and license to operate a broadcast television station in Wichita Falls that would transmit on VHF channel 3. This application was resubmitted in June 1952, after the FCC lifted a four-year freeze on TV station license grants. A Dallas oilman, Needy Landrum, applied for channel 3 in October; he withdrew the application in early December, and the FCC awarded the license and permit for channel 3 to the Cannan ownership group on December 18, 1952. Construction immediately began on new studios on Seymour Road to house the radio and TV studios as well as the TV transmitter facility.
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