John Robbins

John Robbins (born October 26, 1947) is an American author, who popularized the links among nutrition, environmentalism, and animal rights. He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism. Robbins founded the organization EarthSave in 1988. Biography Robbins is the son of Irma Robbins and Irv Robbins, co-founder of Baskin-Robbins. He is of Jewish descent. John graduated from the University of California, Berkeley, in 1969, and received a master's degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967. Ocean Robbins, their son, is the founder of Food Revolution Network. In 1987 Diet for a New America was published. In the book Robbins links the impacts of factory farming on human health, the environment, and animal welfare, to make a case for a plant-based diet. A year later he founded EarthSave (see below). In 2001, Robbins updated and reiterated his views on veganism for ethical, environmental and health reasons in the book The Food Revolution. The book includes information on organic food, genetically modified food, and factory farming.