Elena Ford

Elena Anne Ford-Niarchos (born May 25, 1966) is an American-Greek businesswoman. She is the Chief Customer Experience Officer at Ford Motor Company and the first woman in the Ford family to hold an executive position at the company. Career Ford worked in advertising as a senior account executive at Wells, Rich Greene Advertising in New York City. In 1995, she joined Ford Motor Company as a marketing executive. She was later named the company's director of global marketing and was responsible for marketing, product management, and sales support activities. During this time, she marketed the company's development into mobility services. In 2012, Elena was assigned to lead the global Dealer and Consumer Experience group. She was responsible for standardizing the way dealerships interact with customers around the world and oversaw global dealer strategy, planning, training and consumer experience. In 2013, Elena became vice president, Customer Experience and Global Dealer, making her one of thirty-eight officers running the company and the first female Ford family member to hold an executive leadership position.