Overview
Colors TV is an Indian general entertainment pay television channel owned by Viacom18. It was launched on 21 July 2008. Its programming consists of family dramas, comedies, fantasy shows, youth-oriented reality shows, shows on crime, and television films.
History
It was launched on 21 July 2008 by Viacom18 under then Chief Executive Officer, Rajesh Kamat.
Reception
Over the years, series like Sasural Simar Ka, Balika Vadhu, Uttaran, Bigg Boss, Fear Factor: Khatron Ke Khiladi, Udaariyaan and Naagin helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).
Programming
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