Froot Loops

Froot Loops is a sweetened, fruit-flavored breakfast cereal produced by WK Kellogg Co, formerly Kellogg's and sold in many countries. The cereal pieces are ring-shaped (hence "loops"), come in a variety of bright colors and share a fruit flavor (hence "froot"). History Kellogg's introduced Froot Loops in 1963. Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996. Different production methods are used in the UK, where the company misleadingly sold the idea that each individual loop color was a different flavor. Kellogg's has acknowledged that all share the same fruit-blend flavor. Mascot Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original Froot Loop colors. He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows!" or "Follow my nose! For the fruity taste that shows!"