Cigar Aficionado

Cigar Aficionado is an American lifestyle magazine that is dedicated to enjoying the “good life” and the world of cigars. It is a publication of M. Shanken Communications, which also publishes Wine Spectator, Whisky Advocate, Market Watch, Shanken News Daily and Shanken’s Impact Newsletter. Marvin R. Shanken is editor and publisher. Launched in 1992, the magazine is known for its profiles on celebrities including Michael Jordan, Jack Nicholson, The Rock, Demi Moore, Robert De Niro, Arnold Schwarzenegger, Usher, Nick Jonas, Tom Selleck, Hugh Jackman, Wayne Gretzky, Charles Barkley, Mark Wahlberg, Michael Strahan, and for its articles and blind tastings about handrolled, premium cigars, along with stories about golf, travel and luxury goods and experiences. Origins and history Cigar Aficionado magazine debuted in the fall of 1992, launched in New York City by Marvin R. Shanken, longtime publisher of Wine Spectator magazine. Prior to launching the publication, Shanken engaged in extensive market research, collecting more than 1,300 four-page surveys of cigar smokers which detailed their occupation, income, net worth, travel tendencies, as well as their drinking and smoking habits. Survey results revealed a well-heeled and dedicated male demographic, with survey respondents professing an average household income of $194,000 and a net worth of $1.54 million and claiming to smoke on average ten cigars per week. Shanken launched a large-format glossy magazine aimed at corralling these readers and advertisers of products targeted to this audience.