Lee Iacocca

Lido Anthony "Lee" Iacocca ( ; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the United States' Big Three automakers. Iacocca authored or co-authored several books, including Iacocca: An Autobiography (with William Novak), and Where Have All the Leaders Gone?. Early life and education Iacocca was born in Allentown, Pennsylvania, to Nicola Iacocca and Antonietta Perrotta, Italian Americans from San Marco dei Cavoti, who settled in the steel producing region of the Lehigh Valley in eastern Pennsylvania. Members of his family opened a restaurant, Yocco's Hot Dogs, which has since grown to include four popular store locations in Allentown and its suburbs. Iacocca was reportedly christened with the unusual name "Lido" because he was conceived during his parents' honeymoon in the Lido district in Venice. However, he denied the basis for his christened name in his autobiography, calling it romantic but untrue; his father, Iacocca wrote, travelled to Lido long before his marriage with the brother of his future wife. Iacocca graduated with honors from Allentown High School in Allentown in 1942. He attended Lehigh University in neighboring Bethlehem, Pennsylvania, where he graduated with a degree in industrial engineering. At Lehigh University, he was a member of Tau Beta Pi, the engineering honor society, and Theta Chi fraternity.