Society of American Florists

The Society of American Florists (SAF) is a national US Trade Association representing floristry in the United States (US). Retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations are members. Mission statement The Society of American Florists provides marketing, government advocacy, industry intelligence and best practices information for participants in the US floral industry. Boards and councils The volunteer leaders of SAF serve on a number of Councils and Committees. Board of directors The SAF Board of Directors makes key decisions that provide the guidance for SAF programs. It is composed of an Executive Committee and Board of Directors. The current Chairperson is Bill LaFever, PFCI. The President is Chris Drummond, AAF, PFCI. The Executive Vice President and CEO is Kate F. Penn.