Overview
The Amazing Spider-Man is a 2012 American superhero film based on the Marvel Comics character Spider-Man and sharing the title of the character's longest-running comic book series. Produced by Columbia Pictures in association with Marvel Entertainment, Laura Ziskin Productions, Arad Productions, Inc., and Matt Tolmach Productions, and distributed by Sony Pictures Releasing, it is the fourth theatrical Spider-Man film, serving as a reboot of the series following Sam Raimi's 2002–2007 Spider-Man trilogy, and the first of the two The Amazing Spider-Man films. The film was directed by Marc Webb and written by James Vanderbilt, Alvin Sargent, and Steve Kloves, based on a story by Vanderbilt, and stars Andrew Garfield as Peter Parker / Spider-Man alongside Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, Martin Sheen, and Sally Field. In the film, Peter Parker grapples with both high school and super-human crisis as his alter-ego Spider-Man.
Development of the film began following the cancellation of Spider-Man 4 in January 2010, ending director Sam Raimi's Spider-Man film series that originally featured Tobey Maguire as the titular superhero. Columbia Pictures opted to reboot the franchise with the same production team along with Vanderbilt to stay on with writing the next Spider-Man film, while Sargent and Kloves helped with the script as well. During pre-production, the main characters were cast in 2010. New designs were introduced from the comics, such as artificial web-shooters. Using Red Digital Cinema Camera Company's RED Epic camera, principal photography started in December 2010 in Los Angeles before moving to New York City. The film entered post-production in April 2011. 3ality Technica provided 3D image processing, while Sony Pictures Imageworks handled CGI effects. This was also the final American film to be scored by James Horner and released during his lifetime, three years before his death on June 22, 2015, from an aircraft accident, as well as the penultimate film for both production designer J. Michael Riva and one of the producers Laura Ziskin, who died on June 7, 2012, and June 12, 2011, respectively. J. Michael Riva's last film as production designer was Django Unchained, released five months later and Ziskin's last film as producer was The Butler, released one year later in 2013.
Sony Pictures Entertainment built a promotional website, releasing many previews and launching a viral marketing campaign, among other moves.
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