Fuze Beverage

Fuze Beverage, commercially referred to as simply Fuze (marketed in Switzerland, Turkey, Georgia and Kazakhstan as Fuse), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins. Currently the brand consists of five vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize. The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what is known in the industry as the new age beverage category. Company history Fuze Beverage was founded by Lance Collins and creative director Paula Grant in the basement of Collins' Englewood Cliffs, New Jersey home in 2000. Bruce Lewin obtained funding for the fledgling company in 2001. He subsequently joined Fuze's board and became a major shareholder. Joe Rosamilia was also one of the founding investor/directors. The brand was launched, first in the Northern California market in 2001 with three flavors packaged in fruit-themed bottles: mixed berry, banana colada and cranberry raspberry. In 2002 the brand launched two additional flavors, peach mango and tropical punch; the same year, the company grew to 30 employees and moved out of Collins' basement.