World Cup Anthem Dai Dai Tops Global Charts
The Shakira–Burna Boy track “Dai Dai” was designed as a global World Cup anthem, debuting at the opening ceremony and peaking with the final halftime show to drive record streaming and chart success across Spotify, YouTube, and Billboard’s global charts. The campaign used multilingual releases, strategic pacing, and high-profile performances to sustain momentum well beyond the tournament, cementing Shakira’s status as a record-breaking global pop figure.
