Overview
The Mexicana Universal is a national beauty pageant in Mexico held annually since 2018, replacing the former pageant, Nuestra Belleza México, held since 1994. Currently, the pageant is responsible for selecting the country’s delegates to Miss Universe, Miss International, Reina Hispanoamericana, Miss Charm, Nuestra Latinoamericana Universal, and Miss Orb International. The current Mexicana Universal is Irma Miranda of Sonora, who represented Mexico at Miss Universe 2022.
The organization is directed by the nation's first Miss Universe titleholder, Lupita Jones (1991). Who originally produced the pageant as Nuestra Belleza México in association with the Televisa TV network. In october of 2017, the organization parted ways with Televisa, and found a new home for the pageant's broadcasting in rival network TV Azteca, rebranding the pageant due to televisa still owning the trademark, and changing the format.
The organization has produced two Miss Universe winners (2010, 2020), two Miss International winners (2007, 2009), and three Reina Hispanoamericana winners (2008, 2019, 2021).
Contestants
Aspiring hopefuls, ranging from 18 to 27 years of age and a minimum height of , must fulfill the organization's additional requirements and
consequently vie in their respective state pageants for eligibility to participate in the national pageant. Contestants are permitted to compete for their sub-national beauty titles more than once. However, this can no longer be done once they have taken part in the national event. They may also choose to represent a different state, as long as they provide proof of having resided in it for at least the last twelve months before registration.
As of the year 2000's edition of the pageant, it is not uncommon for some states to have more than one delegate competing simultaneously. This occurs when non-winning hopefuls from select subdivisions are invited (designated) by the organization to partake in the nationwide competition, taking into consideration their potential, and to possibly make up for other states which may lack representation. Usually three or four are designated annually.
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