Strava

Strava ("to strive" in Swedish) is an American internet service for tracking physical exercise which incorporates social network features. It started out tracking mostly outdoor cycling and running activities using Global Positioning System data, but now incorporates several dozen other exercise types, including indoor activities. Strava uses a freemium model with some features only available in the paid subscription plan. The service was founded in 2009 by Mark Gainey and Michael Horvath and is based in San Francisco, California. Overview Strava records data for a user's activities, which can then be shared with the user's followers or shared publicly. If an activity is shared publicly, Strava automatically groups activities that occur at the same time and place (such as taking part in a marathon, sportive or group ride). An activity's recorded information may include a route summary, elevation (net and unidirectional), speed (average, minimum, maximum), timing (total and moving time), power and heart rate. Activities can be recorded using the mobile app or from devices manufactured by third parties like Garmin, Google Fit, Suunto, and Wahoo. Activities can also be entered manually via the Strava website. Strava Metro, a program marketed towards city planners, uses cycling data from Strava users in supported cities and regions.