Toyota July Global Sales Fall 5.3% to 912,683

Toyota Motor Corporation reported a continued sales decline in July 2026, with global vehicle sales down about 4.8% year-on-year to 856,125 units and production down 2.1%. The drop was led by a sharp 24.3% plunge in China, as rising petrol prices dampened demand for non-electric models and intensified competition from domestic EV makers; Middle East sales also fell steeply, while Japan and Europe posted gains. North America held roughly flat, and India saw declines, with overall overseas sales down for the sixth consecutive month. Electrified vehicles remained a bright spot, with global EV and plug-in hybrid sales rising about 15% and accounting for over half of total volume. Some reports broaden the tally to 912,683 units and a 5.3% year-on-year decline when including Daihatsu; exports from Japan rose, marking a continued shift in regional dynamics. Overall, Toyota’s challenges in China and other key markets offset resilience in Japan and Europe as automakers face broader demand and geopolitical pressure.