SOUEAST hosted its first Youth Football Championship at CSKA Stadium in Almaty, highlighting the brand’s commitment to developing youth sports in Kazakhstan. The event drew 10 local youth teams and featured Adil Tasbolatov, a Kazakh football influencer, who opened the tournament and urged young players to embody perseverance, teamwork, and determination. Tasbolatov also tested three SOUEAST models—S06, S07, and S09—with praise for the S06’s in-cabin storage and sporty design, underscoring the brand’s focus on practical, everyday usability. The championship is framed as part of SOUEAST’s broader effort to strengthen local youth football culture and its ties with the community, echoing the company’s philosophy of “In somewhere, For somewhere, Be somewhere.” SOUEAST, founded in 1995, emphasizes deep commitment to Kazakhstan and ongoing community initiatives to create value for its users.