NFL, sportsbooks reach deals ahead of 2026 season
The NFL has renewed its partnerships with FanDuel and DraftKings and added Fanatics Betting and Gaming as a new official partner, expanding the league’s official data usage, advertising rights, and intellectual property collaborations. Fanatics’ inclusion marks a broadening role, with Fanatics Casino named an official online casino partner and access to premium NFL media inventory and fan experiences at major events. The deals, described as multi-year, extend the NFL’s relationships with the leading sportsbook operators that have been in place since 2021 and come as the league seeks to balance profitability with market growth. The announcements emphasize access to real-time NFL data, Next Gen Stats, BetVision, and the league’s data distribution partner, while also highlighting commitments to integrity, intelligence sharing, and responsible gambling to guard against objectionable or easily manipulated wagers. The timing points to the 2026 season as a peak betting period, with the league aiming to deepen fan engagement while carefully managing concerns around prediction markets and wagering types.

