Lego Posts 21% First-Half Revenue Rise Globally

Lego reported a 21% jump in first-half revenue to 41.9 billion Danish kroner, with net profit up 32% and operating profit rising 22%, as it expanded its product line and global footprint. Growth was driven by partnerships and licensed sets tied to the World Cup, Formula One, Pokemon, Star Wars, Fortnite-related builds, and a new wave of adult-focused ‘kidults’ buying more sets. The company launched over 330 new sets and rolled out the Smart Play platform, while continuing to diversify with botanical themes and the Epic Games collaboration to bridge digital and physical play. Lego is expanding capacity and proximity to key markets, including a US factory and distribution center in Virginia slated to open by mid-2027, alongside ongoing moves toward renewable materials and paper-based packaging. Despite higher oil prices raising plastic costs, Lego says it has managed the impact through a mix of materials and a stronger focus on sustainability and efficiency. Cash flow and investments remained robust as Lego funded capacity expansions and acquisitions of world‑class venues, maintaining strong momentum across regions and consumer segments.