IBM, USTA unveil AI-powered US Open fan experiences

6 sourcesUpdated Aug 24, 2026

IBM and the USTA are rolling out a suite of AI-powered fan features for the 2026 US Open, accessible on USOpen.org and the tournament app to help fans filter content, track action, and personalize their viewing. The centerpiece is a Live Updates homepage that prioritizes a fan’s favorite players and surfaces relevant matches, stories, and insights. A new Serve Quality metric uses limb-tracking across 21 data points at high frequency to analyze serve mechanics and generate near real-time scores, with data managed by IBM Confluent to produce about 1.2 billion data points over the tournament. The update also incorporates predictive analytics and other AI-driven tools to deepen engagement beyond a scoreline, including features like Likelihood to Win and Key Moments to help fans understand what’s driving outcomes. A Morning Consult survey released with the announcement shows high fan engagement and trust in AI-powered sports content, underscoring why the US Open positions itself at the forefront of digital modernization in sports. The effort marks IBM’s long-running collaboration with the US Open since 1992, expanding the use of biomechanical tracking, natural-language features, and on-device personalization to deliver a richer, more responsive fan experience.

In this story:U.S. OpenUnited States Tennis Association

Where do you stand?

U.S. Open

United States Tennis Association

More on this story

Back to News

Tech

Phonak EON AI Hearing Platform Launches Globally

Sonova unveiled its Phonak EON AI-powered hearing aids, featuring a Hypersonic chip and third-generation real-time AI for better speech clarity, wind noise suppression, longer battery life, and a smaller, lighter design. The rollout starts in the U.S. with planned launches in Australia and key European markets, underscoring a strategy to expand AI-enabled connectivity and strengthen its market leadership.

8 sources

Photo: Jeff Bezos — Wikimedia Commons / Wikimedia Commons

Tech

Nvidia in talks to back Perplexity at $30B+

How it spread

Broke startuphub.ai · Aug 23, 4:03 PM6 sources +14h on

Claim check

What each side asserts, disputes — or leaves out entirely.

Analyzing the coverage…

Where do you land?

Whose framing of this story rings truest to you?

Coverage

kobaran.comOtherIBM Rolls Out New AI Tools to Power Fan Experience at 2026 US Open

europesays.comOtherIBM and the USTA Introduce New AI-Powered Fan Experiences for 2026 US Open - Tennis

businessintelligence.moOtherIBM and the USTA Introduce New AI-Powered Fan Experiences for 2026 US Open - Business Intelligence

Comments

Ask this story anything:

Free account · your comment posts right after signup

Nvidia is in talks to invest in Perplexity in a funding round valued at over $30 billion, with the deal expected to raise several billion and reflect strong demand for AI tools. Perplexity’s ARR has surpassed $750 million, and the startup plans to go public in 2028, supported by major backers including Nvidia and Jeff Bezos.

9 sources

Photo: Akonnchiroll / Wikimedia Commons (CC BY-SA 4.0)

Business

SoftBank Plans Record Bond Sale to Fund OpenAI

SoftBank is launching a record ¥1 trillion retail bond issue in Japan, seven-year notes with a coupon range of 4.3%–4.9% priced on Sept. 4 to fund its OpenAI investments, following two earlier retail issuances this year. Together with a $40 billion bridge loan, SoftBank’s OpenAI commitments exceed $60 billion, and S&P has upgraded its outlook to stable.

13 sources