Nvidia in talks to back Perplexity at $30B+

Nvidia is reportedly in talks to invest in Perplexity in a funding round that would value the AI startup at more than $30 billion, a jump of over 50% from its previous financing. Perplexity’s annualized revenue run rate has eclipsed $750 million, underscoring rapid growth helped by offerings like Perplexity Computer, a cloud-based AI task agent. The discussions come after Nvidia’s existing backing of Perplexity and after earlier rounds that valued the company around $20 billion in 2025 and a $750 million Azure deal with Microsoft. The move would further Nvidia’s strategy of deepening its AI ecosystem exposure by backing startups built on its chips, potentially granting early access to emerging AI tools. Reports—drawn from The Information and others—suggest timing and terms are still undecided, with Perplexity and Nvidia declining to comment. No public confirmation or detail about the deal has been released by Nvidia or Perplexity.