Chelsea signs one-year Circle shirt deal

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Chelsea signs one-year Circle shirt deal

32 sourcesUpdated Aug 28, 2026

Chelsea has agreed a front-of-shirt sponsorship with Circle, making USDC their official shirt sponsor for the 2026/27 season across men’s, women’s and academy teams, with a one-year deal that could extend. While terms were not disclosed, reports estimate around £50-60 million per year, lower than earlier reporting. The branding will debut at Chelsea’s home match against Brighton this Sunday. The deal marks a historic first for a cryptocurrency-focused sponsor in the Premier League and positions Circle and USDC as mainstream payments infrastructure. Chelsea chiefs described the partnership as aligning with long-term innovation, while Circle emphasized digital‑nature of payments and global reach. The arrangement comes amid regulatory scrutiny, including FCA warnings about crypto partnerships, highlighting risks as crypto brands widen sports sponsorships.

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14 sources

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28

Total sources32

Last updatedAug 28, 2026

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Broke pluang.com · Aug 28, 12:00 AMCenter +12hLeft +12hRight +13h32 sources +14h on

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Left· 1 source

“Chelsea announce one-year front-of-shirt sponsorship deal with financial platform firm Circle”

New York Times · Aug 28, 2026

Center· 2 sources

“Chelsea announce new shirt sponsorship with Circle”

BBC News · Aug 28, 2026

Right· 1 source

“Circle’s USDC makes its Premier League debut with Chelsea FC deal”

Seeking Alpha · Aug 28, 2026

Coverage

New York TimesLean LeftChelsea announce one-year front-of-shirt sponsorship deal with financial platform firm Circle

BBC NewsCenterChelsea announce new shirt sponsorship with Circle

Seeking AlphaLean RightCircle’s USDC makes its Premier League debut with Chelsea FC deal

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Photo: Italian Football Federation — Wikimedia Commons / Wikimedia Commons

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