Watch: Taylor Swift’s $197M Thank-You Leaves Crew in Tears
Long after the final notes of the Eras Tour echoed through sold-out stadiums, an unexpected moment behind the scenes revealed just how deeply Taylor Swift values the people who helped bring the massive production to…
Long after the final notes of the Eras Tour echoed through sold-out stadiums, an unexpected moment behind the scenes revealed just how deeply Taylor Swift values the people who helped bring the massive production to life.
According to Page Six, fans are now getting a glimpse of that moment in Swift’s new docuseries, “The End of an Era,” which captures the singer surprising her tour crew with handwritten notes and an emotional show of gratitude.
In the scene, Swift, 36, gathers her crew together before distributing identical cards, asking everyone to open them at the same time.
“Everybody has the same message on their cards so I was hoping you could open it together,” Swift told the group in a clip shared on X on Friday.
Before the cards were opened, Swift addressed the room, reflecting on the physical and emotional demands of the tour.
“Before you open yours I just want to say you guys this leg of the tour has been harder than anything I’ve ever done in a live setting and you guys have taken this on with such excitement, such curiosity and the endurance you’ve shown. The spirit you’ve shown.”
She continued by acknowledging what the crew gave not only to her but to fans night after night.
“How much you’ve given to these crowds, that gives to me every single night. The tour has done really well thanks to all of our hard work. So if you could kindly read the message.”
One crew member, identified as Cam, read his card aloud to the group.
“Dearest Cam, we’ve travelled the world like we set out to do. We’ve dazzled the crowds but we’ve missed family too,” he read.
“My full gratitude doesn’t come from a bank but here’s a dollars just to say thanks. Love Taylor,” he continued, with the exact dollar amount censored in the episode.
As the realization set in, the room filled with emotion. The scene cut to dozens of crew members wiping away tears, overwhelmed by the gesture.
In another moment, production assistant Max Holmes was seen being hugged by a colleague after admitting he was “gonna pass out.”
Swift then moved through the room, embracing crew members and exchanging “I love yous” as the group celebrated together.
Elsewhere in the docuseries, Swift explained why sharing the tour’s success with her crew matters so deeply to her.
“Because setting a precedent with the Eras Tour is really important to me,” she said.
Earlier this year, reports revealed the scale of that generosity. In January, it was reported that at least one Eras Tour crew member received a $100,000 bonus.
“People who work on the road — if the tour grosses more, they get more of a bonus. And these people just work so hard. And they are the best at what they do,” Swift said in a separate clip shared online.
While the documentary blurred the exact figures, Page Six previously reported that at least one crew member received a six-figure bonus.
Over the past two years, Swift has given an estimated $197 million in bonuses to her Eras Tour crew, including dancers, technicians, drivers, stylists, production staff, security, and many others who helped power the historic tour.