Hollywood Microdrama Boom Drives US Revenue Toward $2B
Microdramas, short vertical smartphone‑first series, are rapidly transforming Hollywood by driving studio expansions such as Vertical World Studios in Los Angeles and contributing to a shift away from traditional TV as revenues shrink, with the US market expected to reach about $1.5 billion this year and near $2 billion next year, while the global market could hit around $14 billion by late 2026. The trend originated in China, is aided by platforms like ReelShort, GoodShort and TikTok, and while it creates jobs and new production opportunities, it faces profitability pressures and rising AI-related production costs.