Organization
Ziff Davis scored poorly because it has adopted identity-based hiring and philanthropy practices that prioritize group characteristics over merit, and because its governance and advocacy activities show a strong pattern of political and ideological engagement. These combined factors indicate the company is heavily influenced by partisan social causes rather than focusing solely on business performance.
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Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously