YETI

YETI is an American manufacturer specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories. They are based in Austin, Texas. History YETI was founded by Roy and Ryan Seiders in 2006. The brothers grew up in Driftwood, Texas, and spent a large portion of their childhood outdoors. Their father Roger Seiders was an entrepreneur that designed a fishing rod epoxy. Ryan graduated from Texas A&M University in 1996 and Roy graduated from Texas Tech University in 2000. In 2006, Ryan started Waterloo Rods and sold the company nine years later. Roy, an angler and hunter, began his career making custom boats that were designed for fishing in shallow depth areas on the Texas Gulf Coast. The avid outdoorsmen became frustrated with the quality of the coolers available and founded YETI in response. In June 2012, a two-thirds stake of the company was purchased by private equity firm Cortec Group for $67 million.